GOJEK REBRAND
GOJEK REBRAND
GOJEK REBRAND
GOJEK REBRAND
GOJEK REBRAND
GOJEK REBRAND
Branding a unicorn
Branding a unicorn
Branding a unicorn
Branding a unicorn
Branding a unicorn
Branding a unicorn
What started as a motorcycle taxi logo in 2010 grew into 4 countries, 20+ products, and 3 super apps. As the company scaled, the visual language fragmented and the experience grew inconsistent. As part of the in-house team, we redesigned Gojek building a unified identity with the cross-cultural appeal its growth demanded.
What started as a motorcycle taxi logo in 2010 grew into 4 countries, 20+ products, and 3 super apps. As the company scaled, the visual language fragmented and the experience grew inconsistent. As part of the in-house team, we redesigned Gojek building a unified identity with the cross-cultural appeal its growth demanded.
What started as a motorcycle taxi logo in 2010 grew into 4 countries, 20+ products, and 3 super apps. As the company scaled, the visual language fragmented and the experience grew inconsistent. As part of the in-house team, we redesigned Gojek building a unified identity with the cross-cultural appeal its growth demanded.
What started as a motorcycle taxi logo in 2010 grew into 4 countries, 20+ products, and 3 super apps. As the company scaled, the visual language fragmented and the experience grew inconsistent. As part of the in-house team, we redesigned Gojek building a unified identity with the cross-cultural appeal its growth demanded.
Typography
Typography
Typography
Typography
Typography
Typography is the dance of letters and spaces between them. And after thorough research, we've figured our moves. We choose Maison Neue Extended as our Display typeface and Maison Neue as our body typeface.
Typography is the dance of letters and spaces between them. And after thorough research, we've figured our moves. We choose Maison Neue Extended as our Display typeface and Maison Neue as our body typeface.
Typography is the dance of letters and spaces between them. And after thorough research, we've figured our moves. We choose Maison Neue Extended as our Display typeface and Maison Neue as our body typeface.
Typography is the dance of letters and spaces between them. And after thorough research, we've figured our moves. We choose Maison Neue Extended as our Display typeface and Maison Neue as our body typeface.