THE DIFFERENT BREED BRANDING
THE DIFFERENT BREED BRANDING
THE DIFFERENT BREED BRANDING
THE DIFFERENT BREED BRANDING
THE DIFFERENT BREED BRANDING
THE DIFFERENT BREED BRANDING
More than a gym
More than a gym
More than a gym
More than a gym
More than a gym
More than a gym
We partnered with The Different Breed, an emerging Bangalore-based gym and fitness brand, to create their complete brand identity from the ground up. From logo design to brand guidelines, we built an identity that positions The Different Breed as more than just a gym.
We partnered with The Different Breed, an emerging Bangalore-based gym and fitness brand, to create their complete brand identity from the ground up. From logo design to brand guidelines, we built an identity that positions The Different Breed as more than just a gym.
We partnered with The Different Breed, an emerging Bangalore-based gym and fitness brand, to create their complete brand identity from the ground up. From logo design to brand guidelines, we built an identity that positions The Different Breed as more than just a gym.
We partnered with The Different Breed, an emerging Bangalore-based gym and fitness brand, to create their complete brand identity from the ground up. From logo design to brand guidelines, we built an identity that positions The Different Breed as more than just a gym.
Brand system
Brand system
Brand system
Brand system
Brand system
Brand system
They weren't just another gym, they were rebels with better programs and zero interest in playing it safe. So we threw out the minimalist gym playbook entirely. Bold, unapologetic color became our weapon of choice. A tone of voice to match their attitude: sassy, authentic, and impossible to ignore.
They weren't just another gym, they were rebels with better programs and zero interest in playing it safe. So we threw out the minimalist gym playbook entirely. Bold, unapologetic color became our weapon of choice. A tone of voice to match their attitude: sassy, authentic, and impossible to ignore.
They weren't just another gym, they were rebels with better programs and zero interest in playing it safe. So we threw out the minimalist gym playbook entirely. Bold, unapologetic color became our weapon of choice. A tone of voice to match their attitude: sassy, authentic, and impossible to ignore.
They weren't just another gym, they were rebels with better programs and zero interest in playing it safe. So we threw out the minimalist gym playbook entirely. Bold, unapologetic color became our weapon of choice. A tone of voice to match their attitude: sassy, authentic, and impossible to ignore.
"The identity needed to feel like a battle cry, not a wellness retreat."
"The identity needed to feel like a battle cry, not a wellness retreat."
"The identity needed to feel like a battle cry, not a wellness retreat."
"The identity needed to feel like a battle cry, not a wellness retreat."
"The identity needed to feel like a battle cry, not a wellness retreat."
"The identity needed to feel like a battle cry, not a wellness retreat."
Result
Result
Result
Result
Result
We had to walk a razor-thin line: bold enough to break through Bangalore's crowded fitness market. The challenge wasn't making it bold. It was making sure it stayed authentic while being this loud.
We had to walk a razor-thin line: bold enough to break through Bangalore's crowded fitness market. The challenge wasn't making it bold. It was making sure it stayed authentic while being this loud.
We had to walk a razor-thin line: bold enough to break through Bangalore's crowded fitness market. The challenge wasn't making it bold. It was making sure it stayed authentic while being this loud.