The Different Breed
Description
We partnered with The Different Breed, an emerging Bangalore-based gym and fitness brand, to create their complete brand identity from the ground up. from logo design to brand guidelines, we built an identity that positions The Different Breed as more than just a gym.
Branding
May 2023
6 months
"They weren't just another gym—they were rebels with better programs and zero interest in playing it safe. So we threw out the minimalist gym playbook entirely. Bold, unapologetic color became our weapon of choice."
"The identity needed to feel like a battle cry, not a wellness retreat. Hence we created a tone of voice to match their attitude: sassy, authentic, and impossible to ignore."
